Pritle

Pritle was born from Thomas Bunnik's conviction that millions of Europeans deserved better, more accessible investment services. After eight years in banking at ABN AMRO (2006–2014), he saw firsthand how traditional wealth management excluded ordinary people with high fees, opaque structures, and inaccessible minimums. View Pritle on Crunchbase.

In 2014, Thomas began developing Pritle, a fully online, automated wealth management platform. Becoming a client took only a few minutes: you created a profile, set a financial goal, and determined your time horizon. Pritle's technology automatically created a customized portfolio of cost-efficient, mostly index funds. Portfolios were systematically optimized quarterly, with investment risk gradually reduced as goals neared completion.

Clients invested for goals like supplementing their pension, funding their children's education, or realizing long-cherished dreams. Goals could be changed and adjusted at any time, free of charge.

As Thomas said at the time: "In 2014 we started with the development of our online wealth management service because we saw an opportunity to create a more accessible and user friendly wealth management alternative with the use of technology for millions of people across Europe."