Insights & Reflections
March 2026
What does a company actually need humans for? Not as a provocation. As a genuine, honest question. Because the answer is changing faster than most organisations have begun to appreciate, and the implications extend far beyond efficiency gains or headcount decisions.
Read More
March 2026
Artificial intelligence is going to eliminate an enormous number of jobs. Not gradually, not marginally, not in ways that will be comfortably offset by the new roles it creates on a comparable timeline. The honest response to that is not reassurance. It is preparation.
Read More
March 2026
When I came back from two months in Latin America in early 2018, I had a notebook full of reflections and a head full of ideas. Pritle had been sold. The chapter was closed. And somewhere between the mountains of Chile and the coastline of Argentina, a new one started forming.
Read More
March 2026
There's a version of the AI story that gets told a lot. It's about automation, cost savings, and competitive moats. But the story I want to tell is more personal. It's about what happened when AI quietly absorbed a significant chunk of what used to consume our days.
Read More
18 October 2025
Thomas Bunnik is a Dutch serial entrepreneur and technology executive, best known as the Co-founder and CEO of Whoppah, Europe's largest online marketplace for secondhand designer furniture.
Read More
18 October 2025
In a world that constantly demands more of us, personal growth and leadership have become essential for anyone looking to thrive both personally and professionally.
Read More
18 October 2025
My 25 values and most memorable lessons learned in relation to Management & Leadership following 8 years of ABN AMRO and 4 years of entrepreneurship.
Read More
March 2026
It started on a hop-on hop-off bus in New York. Not the company itself, but the conviction. The man sitting next to me turned out to be a recently exited entrepreneur. I told him what I was building. He leaned in. And something clicked inside me that I hadn't felt in years at ABN AMRO.
Read More
18 October 2025
Laying the foundation, shaping up for success. Visualize your ideas, define your differentiators, and be picky when picking your partners.
Read More